While I have rudimentary UX/UI skills, I found two softwares that sounded like they would do the trick - Adobe Spark and XD.

I know it is important to have sleek, professional website banners that still capture my excitement towards the product. I want to communicate precisely what I believe in, in a way that’s impactful in the marketplace and digestible for a big audience. While I’m waiting to onboard a marketing team, I do want the crux of our campaign to be something I craft myself. The product is good, but we need to get the word out there. I could passionately lecture to consumers about the science all they want, but I can’t just expect them to buy it. The campaign strategy and the components you constantly have to be thinking about - social media presence, advertising expenses, brand reputation - are such alien concepts to me. There’s no doubt that I’ve got the financials and science behind my product down pat.īut something that I know nothing about is how to market to consumers. Attending an investors conference? My pitch is polished - just put me in front of them. Re-negotiating production contracts? I’ll squeeze that in my 10-12 today. So far, every obstacle I’ve met, I’ve been able to overcome. The daily grind is tough, but I don’t mind working hard when it’s something I’m passionate about. Since that day in lab when my professor and I stumbled across something that was going to change the space of biotech consumption, my life has become completely about efficiency and effectiveness.

Adobe cloud